Companies play an important role to preserve our priceless environment. It’s very difficult to encourage companies to create sustainable business. The first purpose of companies is to make profit. Many companies appear to tackle with sustainable business citing “CSR” which stands for Corporate Social Resposibility. I’m afraid that sustainable activity follows making profit in reality.
To enhance the activity, here is one idea here.
Establishment of evaluation/ranking system. I propose audit body formed by media/authorities/government officers as watchdog. They should be evaluated by the audit body. Companies are significantly sensitive to media coverage. Therefore, they will make strong effor to earn good reputation from public. For example, evaluation is done by various aspects such as how much one company could reduce carbon-dioxide emission? What kind of environmentally-friendly products it release? Sony develops Bio Battery using a glucose solution. Ten points plus. Radio-active contamination of TEPCO. 100 points minus! Like this. This is not humorous comparison. In fact, the stock price of Sony after it anounced the Bio Battery went up 10%.
Through this corporate’s effort to earn reputation , we can encourage companies to create sustainable business.
In conclusion, I believe evaluation system is effective to arise company’s awareness for sustainable business.
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