Recent trends in youth culture

I’d like to focus on two aspects of recent trends in youth culture.

First, what a waste too much frequently model change of cell phone is! Mobile phone products lineup are frequently changed every quarter. For example, some young people change their cell phones as if they change their clothes. Their cell pones can be still used and its function is no problem. Is it worth changing it? In Japan, we have boastful idea to all over the world in terms of waste. That’s a “what a waste movement”. This idea originates from Japan with 3R’s reduce, reuse and recycling. However this frequently model change is against the idea. It goes too far beyond environmentally friendly spirit.

Second, popularity of TATTO. The number of people has been increasing since the last two decades. Negative image still strongly remains in our society. It is said to be because TATTO is related to gangsters. Besides, it beyond traditional Japanese sense that bruising oneself given by parents is considered vice. However, new idea increasingly has been widespread among young people. They consider TATTO as fashion. Especially, they are influenced by celebrities such as famous football player -- David Beckham or movie star -- Angelina Jolie. I believe that it should be accepted as one form of fashion.