economic growth and environmental sustainability?

In the past, economic growth was considered as the first priority, then environmental sustainability followed it. However, now that we are facing serious environmental crisis such as global warming and water shortage, we need to tackle with this issue. This is the grave concern not only for our generation but also for that of the future. I am seriously concerned about this issue because natural environment is our asset for mankind. I’ll talk about this issue with two points. I’ll mention how our awareness has been shifted from economic growth toward environmental sustainability.

First, the establishment of evaluation system. It seems that company’s policies have been changed and they’ve tackled with environmental sustainability citing “CSR” which stands for Corporate Social Responsibility. This is a good trend. But to extend this trend further, I propose establishment of evaluation/ranking system. I believe, audit body formed by media/authorities as watchdog is effective. Companies are significantly sensitive to media coverage. Therefore, they will make strong efforts to earn good reputation from public. For example, the company I work for was ranked at the last place at the latest Greenpeace ranking system. The CEO issued instructions to all employees to take environmental deliberation into our consideration. It has become clear that through earning good reputation, we can make more profit. In other words, good reputation plays vital role for making profit. Nowadays, handling environmental sustainability has been a significant impact on corporate sustainability.

Second, I’d like to shed light on technical effort. Let me take actual example from my work place. I’m working on semiconductor chip design field. We design chips which are geared for mobile phone, GPS and so on under some criteria. One of them is related to power consumption. As the first priority to save power, our design is constricted by how much power the chip is allowed to consume. This is an effort to hold buttery as much as possible for environmental sustainability. In short, we create better products and offer better service to customers through this kind of improvement.

In conclusion, environmental sustainability enhances corporate growth and technical improvement. We should positively accept environmental sustainability as the first priority for our prosperity.