Sunday, August 19, 2007

The borderline between luxury and necessity

Many people define the borderline between luxury and necessity as demarcation between “must” and “want”. To survive, we must obtain/own something such as water/shelter/clothes and so on. To the contrary, luxury is considered for better quality of life. You can survive without something such as sumptuous dishes/gorgeous super car/palatial home. I believe this is true. But I’d like to add one more definition to spice up this argument.

To achieve the 1st purpose is necessity, to feel more comfortable is luxury. Let’s take beer for example. Obviously, beer might not be a good example in this case. Because we can live without beer as long as we own water to survive. But I’d like to focus on satisfying our desire. Usually, I drink domestic beer such as Kirin 1ban. But I love Guinness beer from the bottom of my heart. It’s a little bit expensive in Japan. I drink Guinness beer when I achieve my fulfillment such as finishing my project on business or winning at the tennis tournament. So I compromise with domestic beer. I believe we live in one hierarchy. The bottom is fundamental part, in this case, to drink "beer" is main purpose. The product doesn't matter. The top is to pursuit one’s desire to feel more comfortable. The kind of products is a matter of additional part. This is not always necessary.

In conclusion, the borderline between luxury and necessity is demarcation whether we can achieve the 1st purpose or not.

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