Thursday, January 31, 2008

What will be more important in the future technology or the environment?

In the past, economic growth was considered as the first priority, then environmental sustainability followed it. However, now that we are facing serious environmental crisis such as global warming and water shortage, we need to tackle with this issue. This is the grave concern not only for our generation but also for that of the future. I am seriously concerned about this issue because natural environment is our asset for mankind. I’ll talk about why the environment is more important than technology in the future.

First, handling environmental sustainability has been a significant impact on corporate sustainability. It seems that big corporation’s policies have been changed and they’ve tackled with environmental sustainability citing “CSR” which stands for Corporate Social Responsibility. This is a good trend. Companies are significantly sensitive to media coverage. Therefore, they will make strong efforts to earn good reputation from public. For example, the company I work for ranked the last place of the latest Greenpeace ranking system. The CEO issued instructions to all employees to take environmental deliberation into our consideration. It has become clear that through earning good reputation, we can make more profit. In other words, good reputation plays crucial role for corporates sustainability.

Second, I’d like to shed light on technical effort. Let me take actual example from my work place. I’m working on semiconductor chip design field. We design chips which are geared for mobile phone, GPS and so on under some criteria. One of fundamental goals is related to power consumption. As the first priority to save power, our design is constricted by how much power the chip is allowed to consume. This is an effort to hold buttery as much as possible for environmental sustainability. In short, this is good evidence that environmental sustainability is much more valued than technology.


In conclusion, environmental sustainability enhances corporate growth and technical improvement. We should positively accept environmental sustainability as the first priority for our prosperity.

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